Marketing and Research Consulting for a Brave New World
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Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

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