Marketing and Research Consulting for a Brave New World
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6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

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