Marketing and Research Consulting for a Brave New World
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In my interview with Google, they flunk CPG marketers, “You get a 3 out of 10″. If you look at where the dollars are still spent, the shift isn’t happening as dramatically as it should. Mentality: I’ll leave it to the next guy to jump off the cliff.

My interview with Google revealed searches on related to recipes are up 38% in 2011 over 2010. And it’s a huge number. It’s 7.8 billion recipe-related searches on

the tablet is the first device that can actually travel with the shopper through the complete path to purchase. Retailers should consider leasing them for free to their frequent shoppers and club members to lock in their loyalty. The lifetime value of a shopper would more than pay for this.

Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.

Marketers are in a world where the great majority of brand-consumer relationships are based on non-exclusive brand beliefs which explains why many brand purchase decisions are made at retail. Marketers need to dial up the exclusivity of what their brand means or will remain challenged to support their price differential vs. store brands.