In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…