Marketing and Research Consulting for a Brave New World
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In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.

Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…