Marketing and Research Consulting for a Brave New World
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Jan

16

From fractured insights to holistic understanding

In: Research is Cool, innovation, market research, research, research transformation, shopper insights
1 Comment

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…

Sep

10

Two big marketing research mistakes that mislead marketers

In: market research, media, mobile, research, shopper insights
3 Comments

Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.

Sep

29

A digital river of marketing insights

In: listening, market research, research, research transformation
1 Comment

Marketing research and insights professionals must flip the switch…instead of starting with “The Project” we should start with the digital river. Now we live in a world where there is a river of information that pre-dates the marketing question and flows continuously as it is fed by digital tributaries from social media, search, navigation pathways.

Jun

7

Evolving the marketing research agency

In: advertising, market research, research, research transformation
1 Comment

marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.

Mar

16

Marketing Research Transformation is Not an Option

In: innovation, marketing, research, research transformation, social media
2 Comments

The word “consumer” is marketing-ese for slicing off that part of daily living that relates to what you can sell someone and throwing away the rest. When you study consumers you get incremental ideas; when you study humans you get breakthroughs.

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