Marketing and Research Consulting for a Brave New World
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How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.

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