Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.
Marketing research needs to think at scale by using big data, changing how we segment consumers, profile brands and nurture marketing effectiveness.