Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

MORE »