Marketing and Research Consulting for a Brave New World
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Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

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