Marketing and Research Consulting for a Brave New World
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Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Drop the implicit assumption that consumer segmentation and audiences are the same thing. Creating high performance audiences is really the end goal.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

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