2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
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Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
Comments Off
Apr
15
Framework for managing brand vs performance advertising
In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments
The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.