2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.
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Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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Apr
15
Framework for managing brand vs performance advertising
In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments
The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.