Marketing and Research Consulting for a Brave New World
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Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.

Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.