Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping
How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.