Marketing and Research Consulting for a Brave New World
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Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

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