Marketing and Research Consulting for a Brave New World
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Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.