Marketing and Research Consulting for a Brave New World
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

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