Marketing and Research Consulting for a Brave New World
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As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.