Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.
Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
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The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
Sep
21
The future has to look like digital. It can’t go the other way
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
1 Comment
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.