Marketing and Research Consulting for a Brave New World
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Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

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