In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
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Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.
Sep
10
Two big marketing research mistakes that mislead marketers
In: market research, media, mobile, research, shopper insights
3 Comments
Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.
Aug
8
For an ad campaign to pay out, less than 1% of impressions need to have impact, that is, directly lead to a purchase. Accept advertising waste as part of a process that leads to brand success.