Marketing and Research Consulting for a Brave New World
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Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

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