Marketing and Research Consulting for a Brave New World
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Sep

25

Does your brand have a cold wet nose? (updated)

In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

Apr

30

If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Mar

28

The ARF Captures Our Marketing And Research Industry Journey

In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey

My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Jan

8

In the age of data-driven marketing, create a post-demographics media strategy

In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

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