Marketing and Research Consulting for a Brave New World
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Jun

22

Mobile marketing: separating trend from fad

In: advertising, marketing, mobile
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the tipping point for mobile advertising will come when we move from gamification to simplification as our main marketing idea for how to use mobile. Forget the badges.

Apr

29

Are consumers creatures of habit? five rules for disruption marketing

In: behavioral economics, innovation, marketing
1 Comment

As behavioral economists know, Adoption of new choices requires breaking consumer habits. In this way, marketing is fundamentally about disruption.

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Dec

13

Eight guidelines for real time marketing

In: digital marketing, market research, marketing, media, social media
2 Comments

Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.

Sep

1

Is brand awareness a useful research measure in an era of digital and shopper marketing?

In: behavioral economics, branding, digital marketing, market research, marketing, retail, shopper insights, shopper marketing, social media
9 Comments

I’ve always had a love-hate relationship with measuring brand awareness, especially aided awareness. What a CPG marketer really wants to know is how to get their brand noticed at retail.

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