How do we reach the “readier” to purchase consumer to increase ad effectiveness? Digital activities that are self-directed, e.g. search or visiting a brand’s website guarantee recency because the consumer controls the timing of the message not the marketer.
Oct
31
How to increase marketing ROI in the digital age
In: advertising, digital marketing, marketing, media, path to purchase
3 Comments
Sep
19
In the end, the role of research is to inform. The role of a marketer is to develop ideas. That’s why business should be “data-informed, idea-led.”
Jun
22
Mobile marketing: separating trend from fad
In: advertising, marketing, mobile
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the tipping point for mobile advertising will come when we move from gamification to simplification as our main marketing idea for how to use mobile. Forget the badges.
Apr
29
As behavioral economists know, Adoption of new choices requires breaking consumer habits. In this way, marketing is fundamentally about disruption.