Marketing and Research Consulting for a Brave New World
Subscribe via RSS

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Six predictions from 2011 about the future of marketing that have come true.

When your offerings are designed around operational efficiency,you lose sight of consumer wants.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

MORE »