Marketing and Research Consulting for a Brave New World
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When your offerings are designed around operational efficiency,you lose sight of consumer wants.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.