Marketing and Research Consulting for a Brave New World
Subscribe via RSS

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.