Marketing and Research Consulting for a Brave New World
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Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

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