Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Jan
16
From fractured insights to holistic understanding
In: Research is Cool, innovation, market research, research, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.