Marketing and Research Consulting for a Brave New World
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How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!

Researchers: there are 7 drivers of growth. how do you stack up?

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

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