Marketing and Research Consulting for a Brave New World
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Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

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