Marketing and Research Consulting for a Brave New World
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Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age