Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.