Marketing and Research Consulting for a Brave New World
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Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!

Researchers: there are 7 drivers of growth. how do you stack up?

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.