Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
Six predictions from 2011 about the future of marketing that have come true.
The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.