Marketing and Research Consulting for a Brave New World
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Six predictions from 2011 about the future of marketing that have come true.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.

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