Marketing and Research Consulting for a Brave New World
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As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Six predictions from 2011 about the future of marketing that have come true.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.