Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights
- Reinventing audience creation and consumer segmentation in a digital age
- Dear research supplier…why can’t you tell me why my brand sales are declining?
- Brand Loyalty, the link between attitudes and behavior…20 years later
- Five principles for how advertising NOW works
- Fixing a Brand called Marketing Research
- Four Marketing Innovation Lessons from McDonald’s all day breakfast success
- Researchers…are you connected to the new Brain of Marketing?
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase research research transformation retail shopper shopper insights shopper marketing social media twitter
In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.
Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.