Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights
- Four Marketing Innovation Lessons from McDonald’s all day breakfast success
- Researchers…are you connected to the new Brain of Marketing?
- How to make the consumer your new organizing principle
- Hot marketing and research topics in 2015 and 2016 priorities
- One simple marketing metric? MASB and marketers need to keep looking
- Reinventing consumer segmentation research for a digital age
- The future of research, by one of its agents of change
- behavioral economics
- big data
- brand equity
- brand extensions
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
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In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.
Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.