Marketing and Research Consulting for a Brave New World
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The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…

With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. here is how to fix it