Marketing and Research Consulting for a Brave New World
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Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.

The Research profession has perennially sought a “seat at the table”.  Last Tuesday, I had a seat at a (different kind of) table.  I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco.  I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of [...]

Markets seem to evolve in one of two ways that imply very different strategies for launching new offerings:
•    Market entrenchment
•    Market reinvention
Market entrenchment looks like this.  Someone creates an innovation that establishes a new market.  The second wave of “innovation” is comprised of a few differentiated nationally branded products, but really serves to reinforce the [...]

Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate.
The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at Zenith [...]

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