Marketing and Research Consulting for a Brave New World
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Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!

The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.

The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.

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