When your offerings are designed around operational efficiency,you lose sight of consumer wants.
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.