How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
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Blogroll
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
Jun
15
From descriptive insights to predictive insights
In: advertising, big data, data driven marketing, data science, digital marketing, facebook, market research, research transformation, social media
2 Comments
Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.
Jan
16
How data-driven is your marketing RESEARCH?
In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments
As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.
Dec
31
Hot marketing and research topics in 2014 chosen by my readers
In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers
What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.
Nov
20
Conclusive proof that social media data predict sales…now what?
In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.