Marketing and Research Consulting for a Brave New World
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Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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