Marketing and Research Consulting for a Brave New World
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Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

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