Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
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Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.
Nov
19
Why you need to create a digital data insights strategy
In: digital marketing, facebook, market research, social media, twitter
3 Comments
Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.
Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
1 Comment
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.