Marketing and Research Consulting for a Brave New World
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GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

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