Marketing and Research Consulting for a Brave New World
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Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

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