Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.
Apr
13
Brand Loyalty, the link between attitudes and behavior…20 years later
In: brand equity, brand loyalty, branding, digital marketing, DMP, market research, programmatic advertising, research transformation
7 Comments
Feb
16
Fixing a Brand called Marketing Research
In: digital marketing, DMP, market research, research transformation, social media
3 Comments
How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
Jan
22
Researchers…are you connected to the new Brain of Marketing?
In: data driven marketing, digital marketing, DMP, market research, marketing mix modeling
Comments Off on Researchers…are you connected to the new Brain of Marketing?
The DMP is Marketing’s new intelligence engine…and it lies OUTSIDE of the marketing research/insights team. How researchers can get back in the game.
Jan
12
How to make the consumer your new organizing principle
In: advertising, customer journey, data driven marketing, digital marketing, DMP, marketing mix modeling, media, path to purchase, programmatic advertising
1 Comment
Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.