Marketing and Research Consulting for a Brave New World
Subscribe via RSS

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

MORE »