Marketing and Research Consulting for a Brave New World
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New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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