Marketing and Research Consulting for a Brave New World
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As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…

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