Marketing and Research Consulting for a Brave New World
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Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Six predictions from 2011 about the future of marketing that have come true.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

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