Marketing and Research Consulting for a Brave New World
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The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

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