Marketing and Research Consulting for a Brave New World
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Six predictions from 2011 about the future of marketing that have come true.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

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