Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.
Dec
18
Internet research has some huge advantages. It is not only faster and less expensive; it offers an environment that is more native to our digital, interconnected world. We must not shy away from finding the best way of harnessing the more realistic environment that internet research can offer.
Nov
4
Online research…going forward
In: data quality, research
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At the ARF, a panel of scientists and buyers unanimously agreed that, with proper procedures, quota samples from double opt-in online research panels can produce reliable and consistent data, which make them a valid choice for tracking research and concept testing.
Sep
30
The ARF launches a “Quality Enhancement Process” (QeP) that is intended to have research buyers and sellers work collaboratively and transparently towards a common goal—to once again be able to take data quality for granted so we can focus energies on key marketing issues.
Jul
6
On June 9th , the ARF Online Research Quality Council (ORQC) presented detailed findings from an unprecedented US R&D project regarding online data quality, called “Foundations of Quality” (FoQ). Now that we’re into the 90 day action plan stage, I wanted to provide an update.