Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Six predictions from 2011 about the future of marketing that have come true.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

« PREVIOUSMORE »