Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Enablement and better performance…now THAT’S one hell of a new value proposition for marketing research!

MORE »