Marketing and Research Consulting for a Brave New World
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Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

Turn your DMP into a consumer-centered intelligence engine that serves marketing research as well as media…the must have for integrated, omnichannel and programmatic marketing done right.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.