Marketing and Research Consulting for a Brave New World
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7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

A truly transformational part of digital marketing is that brands can now become Media, attracting their own audiences.Researchers need new metrics to guide brand as media success.