Marketing and Research Consulting for a Brave New World
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Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Measuring the full effects of advertising is not done correctly but when a simple but critical concept is added, everything changes.

Six predictions from 2011 about the future of marketing that have come true.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

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