Marketing and Research Consulting for a Brave New World
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.

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