Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.
Nov
19
Carry over effect of prior years of brand advertising on today’s sales
In: advertising, advertising effectiveness, advertising long term effects, Ally Bank, brand building, brand equity, brand marketing, Dynata, TransUnion
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Sep
29
What Oliver Anthony Can Teach Us About Brand Building
In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
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By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.
Mar
17
How marketers can consistently out-perform the average
In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment
Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.
Jan
30
The brand prediction powers of the Markov switching matrix
In: brand building, brand loyalty, brand marketing, brand strategy, data science, markov chains, Markov matrix, Markov repeat rates
5 Comments
Markov matrix is a powerful brand prediction for market share, trends, and brand penetration