Six predictions from 2011 about the future of marketing that have come true.
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Marketers want to use brand extension strategies as much as possible today because it is a more affordable way to introduce products but the key is having enough rocket fuel, i.e. brand equity, to get the rocket (i.e. brand extension) off the ground.