Marketing and Research Consulting for a Brave New World
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As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

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