With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. here is how to fix it
-
Links
-
Recent Posts
- Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
- Rethinking how to build brands…beyond linear TV
- Marketing research sellers and buyers…why are you not growing?
- The new marketing science of targeting
- Lies, damned lies, and marketing statistics
- How marketers can survive the zombie apocalypse called GDPR
- Marketing practice changing as retailers become MarTech companies
Categories
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- branding
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- new products
- non-buyers
- NYU
- path to purchase
- Procter and Gamble
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- targeting
- TV
- Uncategorized
- unified IDs
- Walmart
- yahoo
Frequent Tags
360 media advertising ARF behavioral economics branding brand loyalty brands brand tracking data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll