In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
- Reinventing audience creation and consumer segmentation in a digital age
- Dear research supplier…why can’t you tell me why my brand sales are declining?
- Brand Loyalty, the link between attitudes and behavior…20 years later
- Five principles for how advertising NOW works
- Fixing a Brand called Marketing Research
- Four Marketing Innovation Lessons from McDonald’s all day breakfast success
- Researchers…are you connected to the new Brain of Marketing?
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase research research transformation retail shopper shopper insights shopper marketing social media twitter
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.
In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.
In: advertising, behavioral economics, brand extensions, branding, digital marketing, facebook, futures, innovation, listening, market research, marketing, media, mobile, path to purchase, research, research transformation, shopper marketing, social media
I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu
In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.