How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago
Jul
9
How baseball helped me succeed in marketing research and analytics
In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
6 Comments
Apr
30
If we can Moneyball baseball, why not marketing and marketing research?
In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off
Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.
Nov
6
Baseball has amazing assets to on which to rebuild its brand. In the movie City Slickers, around the campfire one the friends said, “When my father and I had nothing else to talk about, there was always baseball” True dat.