Marketing and Research Consulting for a Brave New World
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My body of most disruptive work, all in one place, available for free download

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.

Five principles for how advertising NOW works

In: advertising, ARF, digital marketing, programmatic advertising
Comments Off on Five principles for how advertising NOW works

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.