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Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

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