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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

Netflix could create a best in class cross-device advertising platform to target the right BRAND-BUILDING narrative to the right person.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

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