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Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age

The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

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