What is The ARF?
The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Together, we challenge conventional maxims, take on the latest issues, and discover new insights to benefit us all.
This collaboration yields something invaluable: knowledge. Knowledge that is meaningful, actionable, and indispensable. Knowledge that empowers our members to have a true impact on their marketing programs and their organizations. Knowledge that changes perspective and changes the game.
Since 1936, our goal has been to lead our industry forward. As an open-minded, unbiased environment, free of partisan interests, the ARF facilitates a smarter, stronger, and more effective community.
Who is the ARF?
The ARF encompasses a diverse group of experts from all walks of marketing life. From Fortune 500 companies to research practices, ARF members include more than 400 advertisers, advertising agencies, associations, research firms and media companies. Come to one of our many events, and you’ll meet everyone from legendary marketing giants to nimble start-ups with new methodologies and technologies. What all our members share is a belief in the power of great research and a dedication to finding real, actionable research solutions.
What can the ARF do for you?
Only the ARF has a collection of research and resources that is unmatched in the industry. As a member of the ARF, you have access to both extensive online archives and personalized guidance to help you find exactly what you need. There is unique value to your ARF membership:
- A community of independent thinkers
- An objective, safe place to share and build upon knowledge
- A trusted forum to share and create game-changing perspective
- Powerful insights into your most complex and challenging issues
- Actionable, competitive ideas and the confidence to act on them
You also get these specific benefits:
Council Program
ARF Councils are open to all member company employees. Both in-person and WebEx attendance is available. Most councils meet quarterly. Councils: Advertising Effectiveness, Audio, Digital Media, Engagement, Print, Shopper Insights, Video and Electronic Media, and Youth Advertising.
Super Councils have sub committees that meet more frequently to drive industry change in a more concentrated area of focus. Super Councils: 360 Media & Marketing, Multicultural Advertising, Online Research Quality and Research Transformation.
Council meetings are available on demand after the event.
Webcast Program
All company employees receive free registration to each ARF Webcast. Webcasts are offered about once a week and available on demand after the event. Members can also administer webcasts at a discounted rate.
Event Registration and Exhibiting Discounts
All company employees receive discounted rates to Re:think: The ARF’s Annual Convention + Expo, the ARF Audience Measurement Symposium and additional workshops.
Research Resources
The ARF PowerSearch tool enables members to easily access over 30,000 documents online.
The on-demand ARF Information Center helps members address questions, find urgent data, and prepare winning presentations.
Morning Coffee, ARF’s newest knowledge solution, brings the web’s best news feeds, research, blogs and videos on advertising, marketing, media, consumers and culture to our members. Morning Coffee provides the most up-to-date knowledge on crucial issues affecting members and the overall industry.
Access to ARF publications including white papers, research reports, and newly published ARF books.
Journal of Advertising Research
Membership includes up to 15 free subscriptions of the ARF’s Journal of Advertising Research publication and access for all company employees to five years of JAR Online archives.
The opportunity to publish your learning in the Journal of Advertising Research.
ARF Career Center
ARF members pay reduced rates to advertise jobs on the ARF Career Center, an online resource for advertising-, marketing- and research-related jobs that drive business success and career growth.
Employers reach only the most relevant prospects. Jobseekers have a premier source for the best jobs available.
Plus, a number of premier-valued services can be tailored to your company’s needs, such as advisory consultations, on-site reviews, workshops and engagement plans to maximize ARF membership.