New product failure rates are unacceptably high but is the fault of bad research or the media strategy?
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
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Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.