Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results
Sep
25
Does your brand have a cold wet nose? (updated)
In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment
Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.
Sep
16
Six things marketers should do differently in an era of first party data
In: advertising, big data, digital marketing, facebook, market research, social media, twitter
4 Comments
First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.