The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.
Jan
15
Creating the marketing research productivity practice
In: advertising, big data, digital marketing, market research
Comments Off on Creating the marketing research productivity practice
Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.