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Could there be any lower hanging fruit than raising your share of purchases among those who already prefer your brand? Marketers need to turn their brands into media to pluck this low hanging fruit.

How research used game theory to prove computers are still the most important digital screen

In: digital marketing, market research, marketing, media
Comments Off on How research used game theory to prove computers are still the most important digital screen

I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.

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