Contemporary research strategies to address 6 critical marketing questions show the ways that marketing research tools and mindset must evolve in a digital, social, mobile world.
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Sep
27
Creating the marketing research playbook for a digital, social, mobile future
In: advertising, behavioral economics, branding, customer relationships, digital marketing, facebook, listening, market research, marketing, media, mobile, research transformation, social media
Comments Off on Creating the marketing research playbook for a digital, social, mobile future
Sep
22
New Marketing Questions Drive New Research Approaches
In: advertising, branding, market research, marketing, media
2 Comments
Today marketing is like soccer; constant action in the form of responding to consumer-initiated conversations in social media, search and digital behaviors across screens. Soccer researchers must embrace digital and social data, delivering metrics at the speed of light.
Sep
18
How emerging media behaviors shape the future of Marketing Research practices
In: facebook, market research, research transformation, shopper insights, social media
6 Comments
Enabled by new media, virtually every element of marketing research practice has changed over the past 30 years. Here is what’s next in the coming years.
Sep
9
My top ten most shared marketing and research blog posts
In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
Comments Off on My top ten most shared marketing and research blog posts
List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.