Marketing and Research Consulting for a Brave New World
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Mastering shopper marketing in a digital age

In: digital marketing, shopper marketing
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Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

An insider look at reinventing brand equity tracking

In: branding, facebook, market research, marketing, media, mobile, shopper insights
Comments Off on An insider look at reinventing brand equity tracking

Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.