Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Brands no longer compete just on features and functional benefits. They are now media, competing for lifestyle, entertainment, and a sense of belonging to build their audiences.

Groundbreaking research: what drives smart phone users to use certain apps or websites?

In: advertising, mobile
Comments Off on Groundbreaking research: what drives smart phone users to use certain apps or websites?

Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.